| New Book: COOLHUNTING by Peter Gloor and Scott Cooper |
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| Tuesday, 21 August 2007 |
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Patron Saint Productions, AuthorViews' sister company, recently embarked on an innovative online marketing campaign for this fascinating book. Coolhunting: Chasing Down the Next Big Thing is a pioneering work by social scientists Peter Gloor and Scott Cooper, research affiliates with the MIT Sloan School of Management. In this elaborate lesson on trendspotting, the authors cover new media concepts such as swarm creativity, as well as "coolhunting" (finding trends) and "coolfarming" (encouraging the growth of creativity). The authors go a step further to explain that coolhunting is not as simple as uncovering the source of trends. It also investigates how groups of people work together in what are called COINs, or Collaborate Innovative Networks, which are nourished by swarm creativity. Moreover, three important principles of swarm creativity are revealed as to a) gain power by giving it away, b) share with the swarm, and c) concentrate on the swarm instead of on making money. These three elements make the book a significant contribution to the open source movement. For a month beginning April 16, 2007, Patron Saint Productions produced a daily, live "coolhunt" with Cooper and Gloor. Using a FreeConferenceCall.com line, visitors could call in, log on, and follow the coolhunt as we navigated more than 100 original and imaginative websites in 20 days. Websites reviewed by the coolhunters included Creative Commons, Digg, Technorati, SpineConnect, ZoomInfo, and Minggl. Transcripts of our daily coolhunts are available at the Swarm Creativity Blog, including a hotlist of all the sites we visited. Occasionally, we were fortunate enough to have special guests such as Raymond Miles, former Dean of the Haas Organizational Behavior and Industrial Relations Group at UC Berkeley, and Scott Capdevielle, CEO and Founder of Syndicom and SpineConnect. This was an educational and intriguing journey through cyberspace, and we invite you to view our results on the Swarm Creativity Blog. |
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| Last Updated ( Friday, 29 February 2008 ) |
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