| New Book: Billy, Alfred, and General Motors |
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| Wednesday, 19 April 2006 |
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We are pleased to release an excerpt today from the new book, Billy, Alfred, and General Motors, a business history about the origins of the automotive industry and the largest company in the world. General Motors -- as well as Ford -- is in big trouble today as their share of the automotive market has fallen. Should they merge? They almost did, in 1908, when GM founder Billy Durant brought Henry Ford and other auto makers to a meeting with J.P. Morgan and Co. financiers. The excerpt we have picks up the thread at that point, and chronicles what history will record as one of the most awesome collections of talent ever assembled in one room -- all of them wondering whether they're about to get rich or get scalped! Billy, Alfred, and General Motors is written by National Book Award nominee, William Pelfrey, a veteran freelance journalist and one-time GM insider. Pelfrey poured through corporate archives and private papers to recreate the events at this meeting and the fascinating race to the top of the auto industry. |
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| Last Updated ( Thursday, 13 March 2008 ) |
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