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New Book: Net Worth Workout
Friday, 27 October 2006
In Net Worth Workout, author Susan Feitelberg combines her knowledge of finance and athleticism to create a unique perspective on improving your personal finances.

Feitelberg is a JPMorgan Chase vice president and a nationally-ranked triathlete and she uses familiar rules of physical fitness to get people into better financial shape -- a simple idea that really works. She has taught her “Net Worth Workout” seminar to investment advisors and their clients, as well as at The Learning Annex. Beginning today, Feitelberg is teaching her seminar free online through the new self-paced Barnes & Noble Book Clubs.

You can get a sneak peek of this seminar by reading today’s featured excerpt, “Maximize Your Financial Metabolism.” It shows how one middle-aged couple painlessly liberated about $200 from their monthly expenses. When they reach retirement, that savings will likely have grown to almost a million dollars! Like physical health, financial health is not accomplished by a windfall, but by routine.

Tags: 2006, AMACOM, Personal Finance,
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New Video: Andrew Connan & Sam's Thunder Mountain Solution
Wednesday, 25 October 2006
Sam is a young boy who is scared of everything, even things other people couldn't imagine. Sam's Thunder Mountain Solution tells the tale of how Sam overcomes those fears.

At the beginning of the story, he adopts Randolph Coyote the Third, a canine whose special powers enable Sam to travel to worlds beyond this one.

In this 2-minute video, filmed in Santa Fe during the 2006 AuthorViews Summer Tour, author Andrew Connan brings to life one of the most difficult characters that Sam and Randolph encounter on their journey: The Grumpy Old Man.

Tags: 2006, Childrens Books, Fantasy Novel, Santa Fe, NM,
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New Video: Daniel Hoyer & Culinary Mexico
Monday, 23 October 2006
Culinary Mexico is a "regional exploration of the cooking of Mexico," according to author, Chef Daniel Hoyer.

With this cookbook, Hoyer excludes the Americanized version of what Mexican food is and instead gives a gastronomical survey of authentic cuisine from various geographical regions of Mexico.

In addition to recipes for these dishes, Hoyer also gives adaptation instructions for modern approaches to traditional Mexican cooking methods, such as making your own tortillas.

He describes one of his favorite recipes from the book, Cochinita Pibil, or Pit-Roasted Pork, in this 2-minute video filmed in Santa Fe, New Mexico. WARNING: If you watch this clip when you're hungry, it could cause panic.

Tags: 2006, Cooking, Food, Santa Fe, NM,
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On Tour in Vancouver, British Columbia
Monday, 23 October 2006
The AuthorViews team is in Canada today to film author videos at the offices of renowned children's book publisher, Annick Press. Founded in 1975, Annick is best known for Robert Munsch's bazillion seller, The Paper Bag Princess, which was released in a 25th Anniversary Edition in 2005.

The AuthorViews team in Vancouver consists of Steve O'Keefe and Jesse Vohs. We are staying in an area of downtown Vancouver known as Davie Village, known as "the second largest gay community in North America."

Last night we dined at Delilah's, all red velvet, fresh flowers, and soft lighting. We were joined by publicist and former co-worker, Gwendolynn Gawlick, of PR Diva fame. We spent four hours slowly moving through courses while lamenting the difficulties of the book publishing business. We came to this somewhat trite conclusion:

In Canada, book publishing is all about the editorial side. In the States, it's all about marketing. Both nations could learn a thing or two from the other. We're here today to learn from the Canadian authors we will film. We'll be sharing those videos with you soon.

From Vancouver, British Columbia
STEVE O'KEEFE
President, AuthorViews
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New Video: Janet Peterson & Family Dinners
Tuesday, 10 October 2006
"I think families are so scattered and our lives are pretty hectic and fast-paced," says Janet Peterson, author of the new cookbook, Family Dinners: Easy Ways to Feed Your Kids and Get Them Talking at the Table. That's why she's written two cookbooks focusing on simple, tasty recipes along with techniques to promote family interaction.

Family Dinners has recipes for standards such as lasagna and sloppy joes, and also includes activities and conversation starters designed to get your family eating together and enjoying that dinnertime.

In this 2-minute video, Peterson extolls the virtues of family dinners for not only the emotional and mental health benefits, but for your physical health as well.

Tags: 2006, Cookbook, Cooking, Food, Gibbs Smith, Salt Lake City, UT,
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New Book: BOOM - Marketing to the Ultimate Power Consumer -- the Baby Boomer Woman
Thursday, 05 October 2006
Baby Boomers are the most-watched generation ever: always in the news but seldom seen in the ads between. Many advertisers focus on the 18-34 age bracket. Boomers age 45-60 have dropped out of the desired demographic and are sidelined as a marketing specialty. With women calling the shots on 80% of consumer spending -- and Baby Boomer women spending well over one trillion dollars on goods and services annually, it should be obvious who drives the market.

Mary Brown and Dr. Carol Orsborn, experts in marketing to this demographic, have written BOOM: Marketing to the Ultimate Power Consumer -- the Baby Boomer Woman. The book is a comprehensive guide to identifying, reaching and influencing Baby Boomer women and features insights and case histories from 40 top marketers, including executives from Citigroup, AARP, Time Magazine, Logitech, Liz Claiborne, Key Bank and Marriott.

The excerpt we are featuring today is about the needs of empty nesters, based on proprietary research conducted by Imago Creative, a firm that specializes in building brand relationships with Baby Boomers. It’s entitled “Five Marketing Opportunities For Connecting with Empty Nest Women,” and explains how the smart marketer leverages the Baby Boomer's life-cycle transitions to forge strong brand connections.
Tags: 2006, AMACOM, Baby Boomers, Marketing,
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New Video: Janet Eyring & 101 Things To Do With A Slow Cooker
Wednesday, 04 October 2006
Today's video is the first in a series of Salt Lake City authors filmed at the offices of Gibbs Smith, Publisher, during our 2006 Summer Tour. Gibbs Smith is a leading publisher of lifestyle books.

Janet Eyring is a slow cooker enthusiast. She’s the co-author of a cookbook called 101 Things To Do With A Slow Cooker that includes instructions for entrees, as well as atypical recipes such as appetizers and desserts.

Eyring is the mother of a toddler, so she understands the time crunch that many families face when trying to fix a good meal. She believes that we’re in the middle of a slow cooker revival.

In this 2-minute video, Eyring briefly describes one of her favorite recipes in the cookbook, something you probably wouldn’t think you could prepare in a crockpot!

Tags: 2006, Cookbook, Cooking, Food, Gibbs Smith, Salt Lake City, UT,
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New Book: Baby Read-Aloud Basics
Friday, 29 September 2006
A major study on baby brain development released yesterday from the University of Washington confirms what authors Caroline Jackson Blakemore and Barbara Weston Ramirez reported in their new book, Baby Read-Aloud Basics -- that reading to infants provides a critical boost to brain development.

Blakemore and Ramirez are Reading Recovery specialists with a combined 50 years of experience helping elementary school children with reading disabilities. Their book provides an inspiring step-by-step guide to reading materials and techniques for babies in six stages of development from birth to two years old.

Library Journal calls Baby Read-Aloud Basics "groundbreaking." We are pleased to be able to offer you and excerpt from the book entitled "Eight Baby Read-Aloud Basics" -- the core guidelines for reading to your baby.
Tags: 2006, AMACOM, Child Care,
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New Video: Franklin Adams and The Yellow River Kid
Tuesday, 26 September 2006
Today's 2-minute video is a real treat, thanks to the robust storytelling of artist and author Franklin Adams.

The video was filmed at the Bywater Tech Center in June, 2006. Franklin Adams is Professor Emeritus at Tulane University where he was dean of the school of architecture before he retired.

Professor Adams' book, The Yellow River Kid, co-written with James Whitmore, is an adventure yarn built around a floatplane. The authors have been working on the story for decades. In fact, they've been at it so long that Adams has difficulty telling the difference between his characters and real people, as you'll see.

The Yellow River Kid is a manuscript in production. As soon as copies are available, we'll post a purchase link next to the video. If you want to contact Professor Adams about his book, just This e-mail address is being protected from spam bots, you need JavaScript enabled to view it here at AuthorViews.

Tags: 2006, New Orleans, LA,
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New Video: Tom Benjey and Lone Star Dietz
Friday, 22 September 2006
In today's 2-minute video, author Tom Benjey introduces us to his new book, Keep A-goin': The Life of Lone Star Dietz.

Football Hall of Famer William "Lone Star" Dietz is one of the most colorful characters in sports history. He coached Washington State's team to a spectacular Rose Bowl victory in 1916. An athlete, actor, and artist, Dietz created a buzz wherever he went.

Part native American, Dietz played the role of "injun" as well as all the other roles he took on. When his Indian heritage was challenged in court, Dietz was personally crushed.

Tom Benjey spent years researching Dietz' life, traveling all over America to gather anecdotes, news clippings and artwork. The book is a masterful piece of research highlighted with over 250 illustrations, many drawn by Dietz himself.

Tags: 2006, Charlottesville, VA, VA BookFair,
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New Video: Ellen Schwartz says Take Back Your Life!
Wednesday, 20 September 2006
As you'll see in today's 2-minute video, Ellen Schwartz is passionate about helping people take control of thier lives back from multinational corporations that play you like a cash accordian, trying to squeeze every dollar out of your hide.

Schwartz is co-author of Taking Back Our Lives in the Age of Corporate Dominance, published by Berrett-Koehler Publishers. This video was filmed at BK's offices in the heart of San Francisco during the AuthorViews tour last summer. Schwartz was too busy working on her new book about global corporate corruption to approve her video for release. Until now.

Why do multinational corporations have such disproportionate power over ordinary people's lives? What can you do to take back control over your life? Schwartz has some suggestions for you.

Tags: 2005, Berrett Koehler, San Francisco, CA,
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New Video: Ken McCarthy and The System Seminar
Tuesday, 19 September 2006
Ken McCarthy and I have shared ideas about online marketing since before the Web, when we would chat in threads on The Whole Earth 'Lectronic Link, also known as "The WELL."

McCarthy hosted the first conference on the commercial implications of the Internet in San Francisco in 1994. His work has evolved into The System Seminar, an annual gathering for online entrepreneurs with year-round support on the web. The next seminar is scheduled for April 27-29, 2007, in Chicago.

If something big is going down in Internet marketing, I usually hear about it first through McCarthy's newsletter, later through blogs or The Wall Street Journal. In today's two-minute video, McCarthy talks with us while visiting New Orleans to support the city, soak up some jazz, and tour our offices in the Bywater Tech Center.

Tags: 2006, Marketing, New Orleans, LA, Online Video,
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New Video: Linda Salisbury & No Sisters Sisters Club
Monday, 18 September 2006
We recently featured Linda Salisbury's video about the premiere book in her Bailey Fish Adventures series, The Wild Women of Lake Anna. On that same day at the 2006 Virginia Festival of the Book, we also spoke with her about the second book in the series, No Sisters Sisters Club.

Salisbury tells us about the success of the Bailey Fish Adventures series, which is aimed at children aged 8 through 12. Her books are on the required reading list in school districts around the country, and as a result, Salisbury is being invited to visit the schools as a guest speaker.

In this 2-minute video, she explains the unique opportunity she gets out of meeting with over 2000 students and being exposed to their feedback.

Tags: 2006, Charlottesville, VA, VA BookFair,
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New Video: Artist Viginia Fleck and her Mandalas
Friday, 15 September 2006
We conclude our Summer of 2006 Austin, Texas, tour today with the engaging Virginia Fleck.

We interviewed Austin artist Fleck in her studio where she talked about the evolution of her mandalas -- gorgeous nine-foot circles of color built using a surprising material.

Fleck's mandalas make a statement that has resonated with art collectors, museums, galleries, and civic art programs. They are meditations on materialism that challenge us to contemplate just how much we consume.

One mandala is shown in the video. For other examples, please see the gallery link in the sidebar.

Tags: 2006, Austin, TX, Mandala,
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