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New Video: Janet Peterson & Family Dinners |
"I think families are so scattered and our lives are pretty hectic and fast-paced," says Janet Peterson, author of the new cookbook, Family Dinners: Easy Ways to Feed Your Kids and Get Them Talking at the Table. That's why she's written two cookbooks focusing on simple, tasty recipes along with techniques to promote family interaction.
Family Dinners has recipes for standards such as lasagna and sloppy joes, and also includes activities and conversation starters designed to get your family eating together and enjoying that dinnertime.
In this 2-minute video, Peterson extolls the virtues of family dinners for not only the emotional and mental health benefits, but for your physical health as well.
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New Book: BOOM - Marketing to the Ultimate Power Consumer -- the Baby Boomer Woman |
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Thursday, 05 October 2006 |
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Baby Boomers are the most-watched generation ever: always in the news but seldom seen in the ads between. Many advertisers focus on the 18-34 age bracket. Boomers age 45-60 have dropped out of the desired demographic and are sidelined as a marketing specialty. With women calling the shots on 80% of consumer spending -- and Baby Boomer women spending well over one trillion dollars on goods and services annually, it should be obvious who drives the market.
Mary Brown and Dr. Carol Orsborn, experts in marketing to this demographic, have written BOOM: Marketing to the Ultimate Power Consumer -- the Baby Boomer Woman. The book is a comprehensive guide to identifying, reaching and influencing Baby Boomer women and features insights and case histories from 40 top marketers, including executives from Citigroup, AARP, Time Magazine, Logitech, Liz Claiborne, Key Bank and Marriott.
The excerpt we are featuring today is about the needs of empty nesters, based on proprietary research conducted by Imago Creative, a firm that specializes in building brand relationships with Baby Boomers. It’s entitled “Five Marketing Opportunities For Connecting with Empty Nest Women,” and explains how the smart marketer leverages the Baby Boomer's life-cycle transitions to forge strong brand connections.
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New Video: Janet Eyring & 101 Things To Do With A Slow Cooker |
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Wednesday, 04 October 2006 |
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Today's video is the first in a series of Salt Lake City authors filmed at the offices of Gibbs Smith, Publisher, during our 2006 Summer Tour. Gibbs Smith is a leading publisher of lifestyle books.
Janet Eyring is a slow cooker enthusiast. She’s the co-author of a cookbook called 101 Things To Do With A Slow Cooker that includes instructions for entrees, as well as atypical recipes such as appetizers and desserts.
Eyring is the mother of a toddler, so she understands the time crunch that many families face when trying to fix a good meal. She believes that we’re in the middle of a slow cooker revival.
In this 2-minute video, Eyring briefly describes one of her favorite recipes in the cookbook, something you probably wouldn’t think you could prepare in a crockpot!
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New Book: Baby Read-Aloud Basics |
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Friday, 29 September 2006 |
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A major study on baby brain development released yesterday from the University of Washington confirms what authors Caroline Jackson Blakemore and Barbara Weston Ramirez reported in their new book, Baby Read-Aloud Basics -- that reading to infants provides a critical boost to brain development.
Blakemore and Ramirez are Reading Recovery specialists with a combined 50 years of experience helping elementary school children with reading disabilities. Their book provides an inspiring step-by-step guide to reading materials and techniques for babies in six stages of development from birth to two years old.
Library Journal calls Baby Read-Aloud Basics "groundbreaking." We are pleased to be able to offer you and excerpt from the book entitled "Eight Baby Read-Aloud Basics" -- the core guidelines for reading to your baby.
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New Video: Franklin Adams and The Yellow River Kid |
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Tuesday, 26 September 2006 |
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Today's 2-minute video is a real treat, thanks to the robust storytelling of artist and author Franklin Adams.
The video was filmed at the Bywater Tech Center in June, 2006. Franklin Adams is Professor Emeritus at Tulane University where he was dean of the school of architecture before he retired.
Professor Adams' book, The Yellow River Kid, co-written with James Whitmore, is an adventure yarn built around a floatplane. The authors have been working on the story for decades. In fact, they've been at it so long that Adams has difficulty telling the difference between his characters and real people, as you'll see.
The Yellow River Kid is a manuscript in production. As soon as copies are available, we'll post a purchase link next to the video. If you want to contact Professor Adams about his book, just
This email address is being protected from spam bots, you need Javascript enabled to view it
here at AuthorViews.
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New Video: Tom Benjey and Lone Star Dietz |
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Friday, 22 September 2006 |
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In today's 2-minute video, author Tom Benjey introduces us to his new book, Keep A-goin': The Life of Lone Star Dietz.
Football Hall of Famer William "Lone Star" Dietz is one of the most colorful characters in sports history. He coached Washington State's team to a spectacular Rose Bowl victory in 1916. An athlete, actor, and artist, Dietz created a buzz wherever he went.
Part native American, Dietz played the role of "injun" as well as all the other roles he took on. When his Indian heritage was challenged in court, Dietz was personally crushed.
Tom Benjey spent years researching Dietz' life, traveling all over America to gather anecdotes, news clippings and artwork. The book is a masterful piece of research highlighted with over 250 illustrations, many drawn by Dietz himself.
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New Video: Ellen Schwartz says Take Back Your Life! |
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Wednesday, 20 September 2006 |
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As you'll see in today's 2-minute video, Ellen Schwartz is passionate about helping people take control of thier lives back from multinational corporations that play you like a cash accordian, trying to squeeze every dollar out of your hide.
Schwartz is co-author of Taking Back Our Lives in the Age of Corporate Dominance, published by Berrett-Koehler Publishers. This video was filmed at BK's offices in the heart of San Francisco during the AuthorViews tour last summer. Schwartz was too busy working on her new book about global corporate corruption to approve her video for release. Until now.
Why do multinational corporations have such disproportionate power over ordinary people's lives? What can you do to take back control over your life? Schwartz has some suggestions for you.
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New Video: Ken McCarthy and The System Seminar |
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Tuesday, 19 September 2006 |
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Ken McCarthy and I have shared ideas about online marketing since before the Web, when we would chat in threads on The Whole Earth 'Lectronic Link, also known as "The WELL."
McCarthy hosted the first conference on the commercial implications of the Internet in San Francisco in 1994. His work has evolved into The System Seminar, an annual gathering for online entrepreneurs with year-round support on the web. The next seminar is scheduled for April 27-29, 2007, in Chicago.
If something big is going down in Internet marketing, I usually hear about it first through McCarthy's newsletter, later through blogs or The Wall Street Journal. In today's two-minute video, McCarthy talks with us while visiting New Orleans to support the city, soak up some jazz, and tour our offices in the Bywater Tech Center.
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New Video: Linda Salisbury & No Sisters Sisters Club |
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Monday, 18 September 2006 |
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We recently featured Linda Salisbury's video about the premiere book in her Bailey Fish Adventures series, The Wild Women of Lake Anna. On that same day at the 2006 Virginia Festival of the Book, we also spoke with her about the second book in the series, No Sisters Sisters Club.
Salisbury tells us about the success of the Bailey Fish Adventures series, which is aimed at children aged 8 through 12. Her books are on the required reading list in school districts around the country, and as a result, Salisbury is being invited to visit the schools as a guest speaker.
In this 2-minute video, she explains the unique opportunity she gets out of meeting with over 2000 students and being exposed to their feedback.
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New Video: Artist Viginia Fleck and her Mandalas |
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Friday, 15 September 2006 |
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We conclude our Summer of 2006 Austin, Texas, tour today with the engaging Virginia Fleck.
We interviewed Austin artist Fleck in her studio where she talked about the evolution of her mandalas -- gorgeous nine-foot circles of color built using a surprising material.
Fleck's mandalas make a statement that has resonated with art collectors, museums, galleries, and civic art programs. They are meditations on materialism that challenge us to contemplate just how much we consume.
One mandala is shown in the video. For other examples, please see the gallery link in the sidebar.
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New Video: OZ from Earth Family Alpha |
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Thursday, 14 September 2006 |
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On our visit to "The People's Republic of Austin" we took an opportunity to interview activist blogger "OZ" from the Earth Family Alpha blog, one of Austin's many portals dealing with global political issues.
In today's 2-minute video, filmed at The Bread Factory, OZ talks about "cybercoops" as one of the new organizational motifs made possible through social networking technology.
OZ is the author of several books, but he wanted to talk about the blog, not the books, because that's the main vehicle for his writing today. At Earth Family Alpha, you'll find a lot of posts dealing with large issues such as energy, climate change, and global health.
Where else but Austin -- an oasis of enlightened thinking -- can you find people determined to fuse politics and technology into a superior republic?
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New Video: Jacqueline May, Artist |
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Tuesday, 12 September 2006 |
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In today's 2-minute video, we interview artist Jacqueline May at her studio in Austin, Texas.
May talks about how her current work explores "the interface between the erotic and the spiritual." The series she is working on involves the use of Japanese erotica, maps, and Braille, among other elements.
May's work will be featured at the upcoming "Red Hot Red Dot" show on Thursday, September 14, from 6-8:30 p.m. at the Women & Their Work Art Gallery.
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New Video: Elizabeth Underwood & Language as Art |
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Monday, 11 September 2006 |
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Today's video is the first from our AuthorViews Summer Tour to Austin in June. That's where we caught up with New Orleans artist Elizabeth Underwood at her studio in the IDEA building -- a renovated bread factory that has become a home to many who work in the creative arts.
In today's 2-minute video, Underwood talks about her use of language in art. An early and ardent blogger (see her New Orleans Gypsy blog), Underwood weaves words into her work, quite literally. The day we filmed, she was writing out in longhand the names of the dead from Hurricane Katrina.
Today, as the names of the dead from the World Trade Center attack are read aloud in New York and other cities around the world, we acknowledge the power of the ceremony and mourn the loss of innocents.
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