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New Book: Dr. Gordon L. Patzer and "LOOKS" |
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Wednesday, 27 February 2008 |
AuthorViews is proud to present an excerpt from LOOKS: Why They Matter More Than You Ever Imagined by Dr. Gordon Patzer.
Dr. Patzer incorporates 30 years of experience and research into this comprehensive investigation of lookism, the practice of judging and treating people based on how they compare to a set of physical ideals. According to Dr. Patzer, lookism is inescapable, and plays a tremendous role in all of our lives.
In this excerpt, Dr. Patzer discusses the importance of physical
attractiveness and image in voters' perceptions of presidential
candidates. Even the race for the American Presidency is a beauty
contest!
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New Video: Kathryn Lively and Phaze Publishing |
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Tuesday, 19 February 2008 |
AuthorViews is proud to present 2-minutes with author, editor and publisher Kathryn Lively, cut from an interview at the 2007 Virginia Festival of the Book.
Lively is currently the publisher of Phaze Publishing, an erotic romance imprint with over 100 titles, most of which are e-books.
In this video, Lively talks about the marketing and promotion of erotic romance, as well as the distinction between erotic romance and traditional romance.
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New Book: Much Ado About Almost Nothing |
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Sunday, 17 February 2008 |
AuthorViews is proud to release an excerpt from inventor Hans Camenzind's Much Ado About *Almost* Nothing: Man's Encounter with the Electron, a book about the history of electron discovery, with profiles of the people who made the most (or the worst) out of it.
In Much Ado About *Almost* Nothing, Camenzind introduces the scientists, inventors, engineers and nobodies who toyed with electricity and, as a result, enriched our general understanding on the subject -- from historical figures as renowned as Ben Franklin and Alexander Graham Bell to the relatively unknown personalities who nonetheless made huge contributions.
In this excerpt, Camenzind covers the undistinguished Lee de Forest, an inventor and entrepreneur who just may be the "Father of Radio."
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Online Video is a Whopper: Burger King Uses Online Video to Boost Sales |
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Thursday, 14 February 2008 |
In early December 2007, Burger King began its "Whopper Freakout" campaign, a series of TV commercials and online videos in which real Burger King customers are told the Whopper is no longer on the menu.
The hoax took place at two Burger King locations in Nevada. Employees were substituted with actors and hidden cameras were placed around the ordering counters to capture customers' reactions to the prank.
According to an article in The Wall Street Journal called "Hey, No Whopper on the Menu?!," the "Whopper Freakout" campaign is based on a market research technique called deprivation research:
Burger King has been conducting deprivation studies for several years, getting small groups of people considered core customers by the fast-food chain to voluntarily forgo eating Whoppers. As part of the experiment, the people kept food diaries so Burger King could analyze what they ate instead.
The purpose of deprivation research is to help measure brand or product loyalty, and to help marketers create messages that hit home with consumers. The "Whopper Freakout" campaign takes this technique to a new level. It's not just about the research used to create the message -- it is the message.
The success of this campaign demonstrates the power of video, specifically online video. In addition to TV commercials, "Whopper Freakout" clips are available all over the Internet, from the campaign's companion website, WhopperFreakout.com, to all major video portals, like YouTube and Google Video. According to the WSJ article, the original 8-minute, documentary-style clip, which spawned the series of commercials, was viewed over 3 million times on WhopperFreakout.com, and over 350,000 times on YouTube.
Burger King maintains that the campaign contributed to more than a 10% increase in Whopper sales in the quarter that ended December 2007.
The lesson from all this is that if you can generate captivating video content and get it online, the results can be spectacular. It wasn't the commercials alone that impacted Burger King's sales; rather the combination of TV and the Internet. While TV ads cost millions to produce and air, syndicating a video across the Web can cost next to nothing!
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AuthorViews' George Ingmire Works on Award-Winning Katrina Documentary "Trouble the Water" |
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Wednesday, 13 February 2008 |
AuthorViews would like to congratulate George Ingmire, our Production Manager, for his work on the film Trouble the Water, which just won the Grand Jury Prize for Documentary at the 2008 Sundance Film Festival.
Directed and produced by Tia Lessin and Carl Deal, both of whom worked with Michael Moore on Fahrenheit 911 and Bowling for Columbine, Trouble the Water is a poignant documentary about Hurricane Katrina and its aftermath. The film includes real video footage of the storm shot by Kimberly Rivers Roberts, a resident of the 9th ward who was unable to evacuate.
Ingmire, with 10 years of video production experience, is in charge of sound and camera on AuthorViews shoots, as well as editing and cutting all footage. He was approached in early 2006 to work as the sound recorder for Trouble the Water and he accepted the job whole-heartedly.
A resident of New Orleans for the past 15 years, Ingmire evacuated to Virgina during Katrina and returned to the Crescent City in October 2005. Since the storm, Ingmire has devoted a great deal of his work to telling the story of Katrina. He has worked on several Katrina films, including Spike Lee's HBO documentary, When the Levees Broke, which won 3 Primetime Emmys in 2007.
When asked his thoughts on Trouble the Water, Ingmire replied, "Of all the Katrina documentaries I've worked on, this film came closest to telling the real story."
For more information on Trouble the Water, check out these articles:
GreenCine Daily
Cinematical.com
Soros.org
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Author Verita Thompson Deceased at 89 |
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Tuesday, 12 February 2008 |
Verita Bouvaire Thompson, author and prominent New Orleans figure, died of natural causes on February 1, 2008. She was 89 years old.
AuthorViews had the privilege of interviewing and filming Thompson about her book Bogie and Me: A Love Story, a memoir about her 17-year secret love affair with Humphrey Bogart, a portion of which overlapped with Bogart's marriage to Lauren Bacall. Bogie and Me was published in 1982, creating quite a stir because it was the first time Thompson had revealed the affair publicly.
AuthorViews shot Thompson's video in New Orleans, where she lived for the last 18 years of her life. She was a stunning woman, well-known throughout the French Quarter for her glamorous style, party-girl attitude, and of course her history with perhaps the most famous movie star of all time. The Associated Press via MercuryNews.com states: All the way to her death, her friends said, Thompson adhered to a striking style and outlook reminiscent of the 1940s and Bogart's movies, dressing in Chanel suits, high heels, hat and gloves - with a whiskey smash in hand. According to Contactmusic.com, Thompson was offered the opportunity to evacuate New Orleans by private jet right before Hurricane Katrina hit, but refused, exclaiming, "Lauren Bacall failed to chase me out of Hollywood. Katrina won't force me out of New Orleans."
For more information, check out the articles at:
Contactmusic.com
MercuryNews.com
BayouBuzz.com
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Monday, 11 February 2008 |
AuthorViews is proud to present an excerpt from Princeton scientist John F. Brinster's The Abduction, a philosophical and historical novel that challenges the very foundation of Western religion.
The Abduction is a controversial tale about the early life of Jesus of Nazareth, based on an ancient Chinese legend in which a Chinese ambassador abducts Jesus as a child and raises him among Buddhists in Western China.
This excerpt details the education and teachings of Jesus (known as Jem) as he grows up and matures as a member of an aristocratic Chinese family.
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New Book: The Girl's Guide to Building a Million Dollar Business |
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Thursday, 07 February 2008 |
AuthorViews is proud to bring you an excerpt from The Girl's Guide to Building a Million Dollar Business, a new guidebook for women by small business expert Susan Wilson Solovic.
According to Solovic, women-owned businesses comprise the fastest growing segment within the US economy; but only 3% of these businesses exceed a million dollars in annual revenue. In The Girl's Guide to Building a Million Dollar Business, Solovic uses her experiences as co-founder, CEO and Chairman of SBTV.com (Small Business Television) to help inspire and teach women how to build their startups from the ground up and grow them into stable and profitable companies.
In this excerpt, Solovic discusses the four factors she deems instrumental to growing a business: mission, management, marketing and money.
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New Book: Alive and Kicking |
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Thursday, 31 January 2008 |
AuthorViews is proud to present an excerpt from Alive and Kicking: Legal Advice for Boomers, by elder law experts and professors Kenney F. Hegland and Robert Fleming.
Alive and Kicking is a book about the legal, financial and family issues that arise as people grow old. Hegland and Fleming, both with decades of experience in law, incorporate an array of serious matters into an entertaining, uplifting and even humorous legal guidebook for the elderly.
In this excerpt, the two lawyers offer advice on alcoholism and gun safety.
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New Book: Bonnie Rozanski and "Borderline" |
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Tuesday, 29 January 2008 |
Authorviews is pleased to bring you an excerpt from Bonnie Rozanski's newest novel, Borderline.
Borderline is not only a warm and humorous coming of age tale; but an informative treatise on several widespread societal concerns -- fast-food diets, genetics and autism. Rozanski elucidates these issues and uses them to bring to life a fast-paced plot with dynamic, engaging characters.
This excerpt from Borderline portrays the scene in which the Ritter family first realizes that little Austin's developmental problems are more severe than they had thought.
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New Video: Sarah Honenberger and "White Lies" |
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Monday, 28 January 2008 |
AuthorViews is pleased to present two-minutes with author Sarah Honenberger, cut from an interview at the 2006 Virgnia Festival of the Book.
Honenberger discusses her novel, White Lies: A Tale of Babies, Vaccines, and Deception, based on a true story. Honenberger's comprehensive research into the scandal behind the National Vaccine Compensation Fund helps her create a realistic portrayal of a mother's struggle against a powerful drug company.
In this video, Honenberger discusses the great lengths the government goes through to avoid paying legitimate claims to the 1986 National Vaccine Compensation Fund. She also warns all mothers to question what they're told regarding childhood vaccination and to demand as much information as possible from their doctors.
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New Book: Health Care Reform Now! |
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Friday, 25 January 2008 |
AuthorViews is proud to present an excerpt from Health Care Reform Now!: A Prescription for Change -- a comprehensive plan for universal health care in America, by Kaiser CEO, George C. Halvorson.
With over three decades of experience in health care management, from HealthPartners to Blue Cross and Blue Shield to Kaiser, Halvorson is one of today's chief figures in American health care. In Health Care Reform Now!, Halvorson details his proposal to amend our health care system and create a system of universal health care that works for everyone -- doctors, nurses, patients and policymakers.
In this excerpt, Halvorson discusses eight recent developments and trends indicating America is ready and in prime position to undergo significant health care reform.
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New Book: The Oil and The Glory |
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Wednesday, 23 January 2008 |
AuthorViews is pleased to bring you an excerpt from renowned oil correspondent and journalist Steve LeVine's The Oil and The Glory: The Pursuit of Empire and Fortune on the Caspian Sea.
LeVine spent 18 years in the former Soviet Union, Pakistan and the Philippines reporting for The Wall Street Journal, The New York Times, The Washington Post and Newsweek. In The Oil and The Glory, LeVine brings his experiences and research together to create a riveting historical account of politics, greed, corruption and oil in a turbulent, but relatively unpublicized region.
This excerpt from The Oil and The Glory portrays the final series of negotiations for the development of Caspian oil fields and the division of profits. The excerpt takes you from Istanbul to Houston to Washington, D.C., where private and state-owned oil companies and American and Azerbaijan diplomats engage in heated negotiations to finalize a quarter-billion dollar deal.
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