About the Author

As a child, Shari Graydon wasn't allowed to watch TV on weeknights. Nor did her parents ever buy her brand name clothing. Despite these debilitating setbacks, she made the cheerleading squad, was elected to student council and had friends.

After earning a degree in Theatre, Shari worked for the world's largest public relations agency. Her job was to flog stories about fast food chains and drug companies to the news media. All she can say now is that she's sorry, and she's been trying to make up for this lamentable lapse in judgment ever since.

Shari has had experience on both sides of the microphone and camera. She produced a TV series for WTN, wrote and performed regular commentary on media issues for CBC Radio and TV, and served as the national spokesperson for MediaWatch.

About the Books
MADE YOU LOOK

In Made You Look , media maven Shari Graydon offers an intriguing exploration of advertising’s inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads come from, where they’re going, and how they work.
Bursting with real-life examples of compelling ad campaigns, thought-provoking “Try This at Home” activities, and plenty of tips to empower young consumers, Made You Look is any child’s ultimate guide to the advertising universe.