About Your Blog Report:

We attempted to find the highest-traffic blogs related to the topic of your program. If the blog accepts public comments, we posted a message directing people to the program information on the VCU Adcenter site. If the blog lacks a place to put the posting, we e-mail the blogmaster requesting posting of an announcement. This report shows the blogs we approached, what actions we took at each blog, and any response we received. When available, e-mail addresses of blogmasters are provided; you might want to add these contact to your database for future marketing of similar programs.

Blog Promotion Sites

Marketing.About.Com

"Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market your small business on a shoestring budget." 2/22/07: Pitched guide Laura Lake (marketing.guide@about.com).

Changing Minds

"How to change what others think, believe, feel and do is at the core of many professions. Here are the inner secrets of persuasion and changing other people." Top brand management site. 2/22/07: pitched site manager David Straker <contactus@changingminds.org>

brandchannel

"One stop shopping for brand professionals." Branding supersite run by Interbrand. 2/22/07: Pitched site editor Robin Rusch <rrusch@brandchannel.com>and contributing editor Vincent Grimaldi <Vincent@TheGrimaldiGroup.com>

Brandweek

"Brandweek Online offers the latest news and information on brand marketing and topics related to current and in-development brands and trademarks." 2/22/07: Pitched Rory Thompson <rthompson@brandweek.com>, online editor, newsletter editor. Also asked how to get future workshops listed in "Industry Events" calendar.

KnowThis

"Contains a wealth of information, resources, and reference for professionals, academics and students in traditional and internet marketing, advertising, selling, e-commerce, market research, PR and more." 2/22/07: Requested announcement on blog from blogmaster Paul Christ <pchrist@wcupa.edu>.

AllAboutBranding

"extensive resources and opinions on branding - including brand development, management and communications." 2/22/07: Pitched site editor Christine Arden <christine@allaboutbranding.com>.

MarketingMag Events Calendar

Large marketing portal calendar. 2/22/07: Requested listing from Averil Joseph <averil.joseph@marketingmag.rogers.com>.

Advertising World Directory

Large directory of advertising resources maintained by the advertising department at the University of Texas. 2/23/07: submitted VCU AdCenter Exec Ed link to directory.

Brand Autopsy

Branding supersite. 2/23/07: Pitched site owner John Moore <john@brandautopsy.com>

Diva Marketing Blog

Blog devoted to marketing to women. 2/23/07: Pitched blog founder Toby Bloomberg <toby@bloombergmarketing.com>

MIT Advertising Lab

"Ad Lab blogs follows the future of advertising technologies and media since 2004." 2/23/07: Pitched blogmaster Ilya Vedrashko <vedrashko@gmail.com>.

Small Business Trends

Top ranking small business site. 2/23/07: Pitched blogmaster and site owner Anita Campbell <anita@anitacampbell.com>.

Duct Tape Marketing

"Small business marketing weblog offering small business marketing tips, tactics, and resources from 20-year marketing pro John Jantsch." 2/23/07: Pitched blogmaster John Jantsch <john@ducttapemarketing.com>.

re:invention BLOG

Top blog on marketing to women, by ex-CMO of Whole Foods. Lots on branding. 2/23/07: Pitched site editor Kirsten Osolind <kirsten@reinventioninc.com>.

brand new

Blog on branding and advertising planning. Gareth has spoken at the VCU Adcenter before and blogged about it. 2/26/07: Pitched Gareth Kay <garethkaylondon@hotmail.com> and <gkay@modernista.com>.

Welcome to Room 116

Former VCU Adcenter student runs this popular advertising blog. 2/26/07: Pitched blogmaster Bryan Chiao <bryan_chiao@yahoo.com>.